The Funnel
Blueprint
The step-by-step framework to map, design, and build a converting funnel for your offer — even if you've never built one before.
This is for you if…
✓You have an offer but no clear funnel behind it
✓Your current funnel gets traffic but doesn't convert
✓You've tried to build funnels but never finished one
✓You want to understand the strategy before touching tools
What's Inside
Complete Funnel Map
A visual page-by-page map of every funnel stage — from cold traffic to paid customer. Includes the exact flow that converts.
Copy Prompt Library
Page-specific copy prompts for every stage of the funnel — opt-in, bridge, sales page, confirmation, and email follow-up.
Traffic-to-Sale Flow
A clear breakdown of how traffic enters, moves through, and exits your funnel — so nothing leaks and every step has a purpose.
Mistake Checklist
The 12 most common funnel mistakes that kill conversions — and exactly what to fix instead.
How To Use It
01
Download and open the blueprint
You'll get instant access to the PDF and Notion template. No account needed — just open and start.
02
Map your offer to the funnel stages
Use the funnel map to plot your specific offer, audience, and entry point. Takes about 20 minutes.
03
Write your pages using the copy prompts
Each funnel page has its own prompt set. Fill in your offer details and you've got first-draft copy — ready to build.
04
Audit with the mistake checklist
Before you launch, run your funnel through the checklist. Fix what's broken before sending a single visitor.
"Morgan is truly an expert in what she does without question. She would present ideas and suggestions I never thought of and it only elevated my brand."
The Funnel Blueprint
🗺️
Starter Workbook
Interactive browser-based workbook. Works instantly, no accounts needed.
✓Complete funnel map framework
✓Page-by-page breakdown + copy prompts
✓Traffic-to-sale flow guide
✓12-point funnel mistake checklist
✓Interactive HTML workbook format
$27
one-time · instant access
No-questions refund. If you open it, use it, and feel like it wasn't worth it — email Morgan directly for a full refund within 7 days.
Also in the shop
Marketing System Workbook$47
Automation SOP Kit$37
Questions
Before you
grab it
You'll get both a PDF and a Notion template. The Notion version lets you fill it in directly — you can duplicate it to your own workspace and start mapping immediately. No software subscriptions required beyond a free Notion account.
No. The Funnel Blueprint is tool-agnostic — it works whether you're using ClickFunnels, GoHighLevel, Leadpages, Kajabi, or anything else. The framework covers strategy and structure first. You choose the tool after you know what you're building.
Yes — especially the mistake checklist. Most business owners have a funnel that "kind of works" but can't explain why conversions are low. Running your existing funnel through the checklist will surface exactly what's off and give you a clear fix.
Free content gives you concepts. This gives you a working framework you fill in for your specific offer. Every section of the Blueprint is actionable — you finish it with a mapped funnel, written copy prompts, and a checklist. Not just ideas.
Coaching is available if you want personalized strategy on top of the framework. And if you want the whole system built for you, done-for-you builds are also an option. Links to both are in the nav.